Cantina Tollo was founded in 1960 from the initiative of a small group of people, who wanted to give value to an old tradition and try with enthusiasm, a new experience. Every choice, initiative, and innovation, have been made to achieve excellence in quality. In 1962, the first great step was taken: the wine-making methods. After ten years came the bottling, the invention of a brand and the creation of a new identity to introduce Cantina Tollo to the final consumer. Then with the help of an experienced oenologist they blended tradition and technology to start the production of Montepulciano d’Abruzzo and of the Cerasuolo wines.